Holiday Book Buying

Who buys books for the holidays?  Y-O-U

An IndieBound study of American book buyers shows...

  • 62 million Americans are "disproportionately buying books." 

  • Among the U.S. population age 18 or older, avid readers (those who spend five or more hours a week reading) comprise 28 percent of the population. 

  • 63 percent -- or approximately 39 million -- are female. 

  • And, avid readers buying 10 or more books a year.
 
(posted by Helen)

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