On the Subject of Borders
The news this week about Borders' bankruptcy and the anticipated closing of their retail locations, including those in nearby Deerfield and Evanston, comes as no surprise. While we have viewed Borders and other big box bookstores as direct competitors, we are still, in the end, both soldiers in the army of selling books face-to-face. It gives us no satisfaction to see another brick and mortar bookseller in trouble. An article in the Wall Street Journal said it well - A senior publishing executive pointed out that the industry has no marketing substitute for the big tables at the front of bookstores that display the latest in fiction and non-fiction books.
"Bookstores are where discovery takes place."
Independent bookstores have survived through these many years of change because we can offer something that neither the big box stores, nor the internet giants can - and that is thoughtful personal service and an engaged staff to help you find exactly what you want. Thank you all for your continuing support and loyal business, The Book Stall hopes and plans to be here for a long, long time to come.
Best, Roberta
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