"Sophisticated" That's what Chicago Tribune calls The Book Stall

A Chicago Tribune article today by Ted Gregory, helps Tribune readers remember the value in local, independent bookstores in the Chicago area. Our staff is so proud of Roberta Rubin for being among the leaders.  

Read on...

"Tapping into that personal connection takes a variety of forms among independents. Typically, it means knowing customers so well that staff can suggest books as soon as a customer walks in the door.    ..."

"The connection also can be more sophisticated. The Book Stall at Chestnut Court, in business for nearly 30 years in Winnetka, offers a children's book club. An adult provides a list of the child's interests to staff, who select the books, gift wrap them and send them to the home every month.

Resourceful diversification is part of the formula. The Book Stall's owner, Roberta Rubin, partners with downtown civic and social organizations to bring prominent authors to town. Those efforts have landed some heavyweights: from Jimmy Carter and Donald Rumsfeld to J.K. Rowling and Martha Stewart." 

source: http://www.chicagotribune.com/business/ct-met-bookstores-survival-20110226,0,6491760,full.story