JONAH BERGER
Tuesday, May 6
12 noon, Luncheon, The Union League Club
University of Pennsylvania Wharton School marketing professor Jonah Berger speaks about his new book, Contagious: Why Things Catch On,
in which he lays out six basic principles that drive all sorts of
things to become contagious, from consumer products to workplace rumors
and YouTube videos.
Please call The Book Stall at 847 446-8880 for reservations or to order an autographed book.
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